Branding Creative Direction for the Senior Showcase of the Industrial Design 2025 Class at University of Cincinnati










Meet the Team



Branding Lead (me:)
Cecelia Favorito co-lead
Karsyn Siegenthaler co-lead
Colin Putman co-lead
Cal Jaques
Walker Winthrop
Cam Knurek
Connor Close






The Theme
The first cohort of our kind, we have materialized from behind the screen. We entered into DAAP as faces on zoom calls, logging onto our classes instead of walking into school. But we quickly learned how to transcend the digital constraints. Through our semesters on campus, co-op, and abroad, we have become multi-dimensional designers.

It hasn’t been a linear process. Through our time at DAAP, we have practiced ways to approach design which can foster a beautiful and positive collective future. Now, we are ready to materialize as designers through the portal of graduation.







The Logo

Materializing the logo by transforming the 2d to 3d using an ellipse portal.

The ellipse is used as a motif throughout to represent our digital start of our journey  into realized designs and people.  Applying industrial textures as a nod to ID with a pop of neon for boldness.





 






The Typefaces

HEADER 
INTER
BODY 
Diatype Mono







The Palette




#AFC6FF
#FFFFFF#DCFA5A#DDDCCF#000000










The Assets for Each Student


Professional Image
Portal Image
Copy Page
Pixelized Made Object

* Plus information on their links, co-ops, capstone description, and bio.








The Social Media












The Website







The Exhibit

Signage
Posters
Invites
Layout




BACK



Izzy Zalat // iz
zalatir@mail.uc.edu